Candide campaign to be ‘tree inspired’
In Celebration of National Tree Week (28th November to 6th December 2020), Candide Gardening is launching a campaign to encourage the nation to be ‘Tree Inspired‘ through the planting of more trees and by raising awareness of the vital role trees play in helping to combat the global climate emergency.
The Tree Inspired campaign will be launched by plantsman and tree campaigner Chris Beardshaw and will run from 21st November to the 8th December 2020. It will focus on educating over half a million of Candide’s users on the benefits of trees to us and our planet.
Highlights of the campaign will include stories about some of our most ancient trees around England, disclosing their hidden secrets, from pagan traditions to the mysterious underground mycorrhizal networks that support them. There will also be inspiring videos on how best to plant trees in your own garden.
Candide holds thousands of plant and tree records for the public to access and they will be providing a wide range of free informative and inspiring content via its website and app throughout the campaign. You will be able to learn about the incredible benefits of trees in helping to build healthier, happier communities, as well as understand the legacy impact of how planting just one tree can help combat the global climate emergency. You can learn how to plant trees yourself or gift a tree to an English woodland via the Community Forest Trust (CFT).
Candide is also hoping to raise £10,000 for the Community Forest Trust, to enable the Charity to plant 1,000 trees across woodland in England this winter. Each tree will capture approximately 135kg of carbon over 30 years.They hope to do this by offering a selection of sustainable gifts available for purchase on Candide Marketplace, for friends, family and loved ones. Plus, there will be details of how people can get involved with supporting CFT’s tree planting activities.
Commenting, Candide’s Head of Communications, Helen Allsebrook (pictured above) said, “Trees are something everyone can relate to. From childhood adventures in forests to admiring the fall of autumnal leaves. Now is the time to turn that admiration into action to help fight the global climate crisis. If each of us commits to planting just one tree in a protected area, we can contribute to the UN achieving Global Goals 13 and 15, Life on Land and Climate Action.”
Helen points out that they decided to support Community Forest Trust this year to enable everyone to make a tangible impact, whether they have an outdoor space or not: “Donating to this Charity helps secure the future of our forests and woodlands, be it through donating a tree on behalf of a loved one for Christmas, or getting involved as a volunteer in their communal planting activities,” she said.
Taking part in a mass planting in 2021 with the Community Forest Trust will be Candide’s team of 60 employees, who have committed to taking a day off to help with planting and they are encouraging all organisations to do the same as a tangible way to secure our treasured woodland.
CFT Marketing and Communications Lead, Sarah Nurton said she is delighted Candide is supporting their work with the Tree Inspired Campaign: “Not only do they create habitats for wildlife, improve our health and wellbeing, but they also at as a natural carbon sink. Tree planting will play an essential role in the UK’s efforts to hit net zero carbon emissions by 2050,” Helen adds.
You can view a video by Chris on the importance of trees and the campaign below:
https://www.youtube.com/watch?v=ElpaEMwda90&feature=youtu.be
You can find out more about the campaign which will be featured on Candide’s website between 21st November and 8th December 2020.More information about the Community Forest Trust and their support for community forests across England can be found by visiting their website at: www.communityforest-trust.org
