Hervey-Brookes opens bespoke retail store


Chelsea Gold Medal winning designer Paul Hervey-Brookes is opening a new mixed use garden retail outlet in the Cotsworlds with sculpture and artist Yann Eshkol.

‘Allmorphic’, which will open in Stroud, is a retail shop concentrating on luxury gardening accessories, beautiful and carefully sourced one-off pieces, and bespoke items designed by Paul. However, in an exciting addition to the mix they will also offer a wealth of lectures and day courses.

The store, which opens on 12th March 2016, will host a series of monthly lectures led by industry heavy-weights such as Andy McIndoe, Rosemary Hardy and Bob Brown.

Paul said: “The current retail model is a little stale and increasingly consumers are looking for personalised style and pieces which stand out as unique.  In my normal design work I have built a portfolio on creating special one off spaces and this is an extension of that idea mixed with ideas that I have collaborated with Yann on to bring a real sense of uniqueness to the store.”

Paul scooped Gold & Best in Show at RHS Tatton in 2015, and Gold & Best in Show in Japan in 2014. He has also won Gold in Philadelphia in 2014 and is an RHS Judge. He writes extensively and designs a range of free to download design solutions for Bradstone.

Yann has been office manager for Paul Hervey-Brookes Associates working on many of the award winning show gardens and projects they have carried out. He is also a sculptor and artist who will bring a unique insight to the venture.

Paul is no stranger to creating beautiful spaces and pieces and a selected range of bespoke items and vintage pieces alongside unusual plants and bulbs will be on offer. A new website has been launched at www.allomorphic.co.uk

You can book online for a variety of day courses/lectures. Courses include a day course on ‘Re-vamping your borders’, ‘Woodland Wonders’ (a day floristry course) and an entertaining evening with the highly acclaimed designer and plantsman, Andy McIndoe entitled ‘The Creative Shrub Garden.’

We wish Paul and Yann every success in their new venture.